Category Archives: Articles – Marketing

5 tips about how to market products with email newsletters

Email marketing, for example by using newsletters, is a very fast and cost-effective way to market your products and services. You can achieve some really impressive results with emails; you just have to make sure to do it right. Below … Continue reading

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15 tips that reduce the spam score for your newsletter

Making a legitimate newsletter pass trough all spam filters can be tricky today. The spam filters are very sensitive and sometimes they make mistakes. The result of this is that also newsletters that receivers subscribe on and really want to … Continue reading

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Which image format is best for email newsletters?

Today there are many different image file formats to choose from for your pictures; for example BMP, TIFF, EPS, JPEG, PNG and GIF. Image formats are often designed to be used in specific contexts, and applying a particular image format … Continue reading

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Half of all newsletters is opened on a mobile device

More and more people open their newsletters on mobile devices. According to a study done by Experian Marketing Services is half of all emails opened solely on a mobile device, compared to 23 percent for both email clients and web … Continue reading

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Android – The Rise to Success

In this article on our website we inform about how to create an email newsletter that can be read on a smartphone. We also discuss different smartphone models and different operating systems for smartphones. Android One common operating system (OS) … Continue reading

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Responsive Email Design: One newsletter for a smartphone, tablet, laptop and desktop computer

In this blog post we wrote some words about how to design a newsletter so it can be read on a smartphone, tablet, laptop and desktop computer without modifications. The email will adapt itself automatically to the width of the … Continue reading

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Design for the email newsletter subscriber

Designers and marketers often make the mistake of concentrating on developing creative copy and layout for their email newsletters, not accounting for the entire experience of opening and reading an email. In an informative blog post Litmus (an email testing … Continue reading

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Responsive Email Newsletter Design

Responsive Web Design (RWD) is something that have attracted much attention over the past year, and we at SamLogic Software sometimes get this question from our MultiMailer users: can I implement responsive design also on an email newsletter? The answer … Continue reading

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Free Email Newsletter Templates

There are many web sites on the Internet that offer free email newsletter templates. The templates can be used for email marketing / email campaigns, or for other purposes. A big advantage of using a ready-made newsletter template is that … Continue reading

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How to design a newsletter for a smartphone

Many people use a smartphone (an advanced mobile phone) to read their email newsletters nowadays. A smartphone of the latest model is so advanced that it can be regarded as small computer. This means that they can run quite advanced … Continue reading

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