handles e-mail bounces very efficiently
It is quite common that people change their e-mail address within a few years, and if you send an e-mail message (for example a newsletter) to an e-mail address that is no longer in use it is very likely that you will get an e-mail bounce. An e-mail bounce is generated by an e-mail server if the recipient can not receive anymore e-mails. When you get an e-mail bounce, the bounced e-mail will often contain the original e-mail message and information about why it bounced back.
Reasons why people change e-mail addresses
One common reason why people change their e-mail addresses is that they change workplace - they have got a new job. Another reason is that they change Internet service provider (ISP). It is also common that people change e-mail address if they get to much spam mails to the e-mail address. If the contact has a Hotmail, Gmail or Yahoo! address it is a quite easy to get a new e-mail address.
An e-mail can bounce back also for temporary reasons
You should never assume that an e-mail address has ceased functioning just because you get one bounce. Sometimes a bounce can be generated for only temporary reasons. For example, the user's mailbox can be full or the user's e-mail server can be temporarily down. If this happens, the e-mail message can bounce back for one or a few days.
Hard bounces and soft bounces
If an e-mail bounces back for temporary reasons it is called a soft bounce. If the error seems to be permanent, and occurs every time you send an e-mail to the e-mail address, it is called a hard bounce. Our newsletter software MultiMailer has built-in logic to distinguish between hard bounces and soft bounces. This will help you to decide if an e-mail address has ceased to function permanently or if the error is just temporarily. MultiMailer also counts the number of bounces that are generated over time, and if there are too many hard bounces (permanent errors) MultiMailer will suggest you to block the e-mail address from receiving more e-mails. You can also let MultiMailer block the e-mail address automatically if it get to many hard bounces.
How to find a "lost" customer again?
It doesn't matter how good customer the person behind a specific e-mail address has been over the years; one day his/her e-mail address can start bouncing back your e-mails. The question is then, what should you do to find the customer again?
In our software MultiMailer there are built-in tools that will help you to find your "lost" customers again. MultiMailer can generate a very detailed bounce report, with lot of useful information, that will help you find your missing customers. By reading information from a customer database (with detailed information about customers) and by reading information from a bounce database (with detailed information about all e-mail bounces) an informative report can be created. And with the help of this report you can start searching for your customers or find new contact persons on your customer's companies.
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