It is very common that people change their e-mail address every now and then which means that your mailing list will be out of date, soon or later. To send newsletter messages or other type of e-mail messages to old or invalid e-mail addresses will only cause a lot of bounces and with time these can be considerable. E-mail messages can also bounce back for temporary reasons, for instance could the receiver’s mailbox be full or the e-mail server can be down.

To not be able to handle messages that bounces back in an efficiently way makes you loose many of the advantages with e-mail. If a contact that previously had a valid e-mail address suddenly no longer has one if is important that you as soon as possible can find out the reason for this and try to find a valid e-mail address. SamLogic MultiMailer 2008 / Professional help you with this by creating a list of all e-mail addresses that caused bounces. In this list there is also a description of the reason for the bounce and how many times it has occurred. From the list a detailed report can be created where contacts, e-mail addresses, and the reason for the error is described. The list can also be exported to a data file which can be imported into other programs.

To prevent that you send new messages to invalid e-mail addresses you can place these in a special exclusion list that is used only for faulty e-mail addresses. By this you prevent new e-mail bounces from these e-mail addresses and there will be less load on e-mail servers, both on outgoing and on incoming e-mails.