{"id":1953,"date":"2013-11-21T18:20:41","date_gmt":"2013-11-21T16:20:41","guid":{"rendered":"http:\/\/www.samlogic.net\/blog\/?p=1953"},"modified":"2019-07-07T21:30:54","modified_gmt":"2019-07-07T21:30:54","slug":"half-of-all-newsletters-is-opened-on-a-mobile-device","status":"publish","type":"post","link":"https:\/\/www.samlogic.net\/blog\/2013\/11\/half-of-all-newsletters-is-opened-on-a-mobile-device\/","title":{"rendered":"Half of all newsletters is opened on a mobile device"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.samlogic.com\/blogg\/wp-content\/uploads\/2013\/11\/mobile1.jpg\" alt=\"\" title=\"\" width=\"250\" height=\"199\" class=\"alignleft size-full wp-image-4600\"> More and more people open their newsletters on mobile devices. According to a study done by <strong>Experian Marketing Services<\/strong> is half of all emails opened solely on a mobile device, compared to 23 percent for both email clients and web clients.<\/p>\n<p><strong>Important to use the right email software<\/strong><br \/>\nThis means that it is increasingly important to use a newsletter software that is designed for creating email newsletters that display properly on mobile devices. The <a href=\"https:\/\/www.samlogic.net\/multimailer\/multimailer.htm\" target=\"_blank\" rel=\"noopener noreferrer\">MultiMailer 2013<\/a> email marketing software is designed for just that.<\/p>\n<p>There is couple of things good to know about and consider when creating a newsletter that is to be read on mobile devices. In <a href=\"https:\/\/www.samlogic.net\/articles\/mobile-phone-smartphone-create-newsletter.htm\" target=\"_blank\" rel=\"noopener noreferrer\">this article<\/a> on our website we have compiled useful tips for you.<\/p>\n<p><strong>More information<\/strong><br \/>\n<span style=\"color: #ff0000;\">&gt;<\/span> <a href=\"https:\/\/www.experian.com\/assets\/marketing-services\/white-papers\/email-marketing-quarterly-benchmark-study-q2-2013.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Experian Marketing Services study &#8220;Quarterly Email Benchmark Study Q2 2013&#8221; (PDF)<\/a><br \/>\n<span style=\"color: #ff0000;\">&gt;<\/span> <a href=\"https:\/\/www.samlogic.net\/articles\/mobile-phone-smartphone-create-newsletter.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile Email &#8211; How to create a newsletter for a mobile phone and smart phone<\/a><br \/>\n<span style=\"color: #ff0000;\">&gt;<\/span> <a href=\"https:\/\/www.samlogic.net\/blog\/2012\/10\/responsive-email-design-one-newsletter-for-a-smartphone-tablet-laptop-and-desktop-computer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Responsive Email Design: One newsletter for a smartphone, tablet, laptop &amp; desktop computer<\/a><br \/>\n<span style=\"color: #ff0000;\">&gt;<\/span> <a href=\"https:\/\/www.samlogic.net\/blog\/2012\/12\/android-the-rise-to-success\/\" target=\"_blank\" rel=\"noopener noreferrer\">Android &#8211; The Rise to Success<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More and more people open their newsletters on mobile devices. According to a study done by Experian Marketing Services is half of all emails opened solely on a mobile device, compared to 23 percent for both email clients and web clients. Important to use the right email software This means that it is increasingly important &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.samlogic.net\/blog\/2013\/11\/half-of-all-newsletters-is-opened-on-a-mobile-device\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Half of all newsletters is opened on a mobile device&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.samlogic.net\/blog\/wp-json\/wp\/v2\/posts\/1953"}],"collection":[{"href":"https:\/\/www.samlogic.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.samlogic.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.samlogic.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samlogic.net\/blog\/wp-json\/wp\/v2\/comments?post=1953"}],"version-history":[{"count":1,"href":"https:\/\/www.samlogic.net\/blog\/wp-json\/wp\/v2\/posts\/1953\/revisions"}],"predecessor-version":[{"id":6130,"href":"https:\/\/www.samlogic.net\/blog\/wp-json\/wp\/v2\/posts\/1953\/revisions\/6130"}],"wp:attachment":[{"href":"https:\/\/www.samlogic.net\/blog\/wp-json\/wp\/v2\/media?parent=1953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.samlogic.net\/blog\/wp-json\/wp\/v2\/categories?post=1953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.samlogic.net\/blog\/wp-json\/wp\/v2\/tags?post=1953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}