Half of all newsletters is opened on a mobile device

More and more people open their newsletters on mobile devices. According to a study done by Experian Marketing Services is half of all emails opened solely on a mobile device, compared to 23 percent for both email clients and web clients.

Important to use the right email software
This means that it is increasingly important to use a newsletter software that is designed for creating email newsletters that display properly on mobile devices. The MultiMailer 2013 email marketing software is designed for just that.

There is couple of things good to know about and consider when creating a newsletter that is to be read on mobile devices. In this article on our website we have compiled useful tips for you.

More information
> Experian Marketing Services study “Quarterly Email Benchmark Study Q2 2013” (PDF)
> Mobile Email – How to create a newsletter for a mobile phone and smart phone
> Responsive Email Design: One newsletter for a smartphone, tablet, laptop & desktop computer
> Android – The Rise to Success

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